MINISO Cooperates with World Top Cosmetics Suppliers to Release“Porcelain Skin Cosmetics”

Date: 2017-07-11
Browse Times: 33

 On June 22, 2016, MINISO, the Japanese fast fashion designer brand, held the press conference in the W Hotel Guangzhou to release MINISO “Porcelain Skin Cosmetics”. Miyake Junya, global co-founder and chief designer of MINISO, Ye Guofu, global co-founder of MINISO, Dou Na, global product director of MINISO, Perry, a stylist talent, and Martin Breuer, CFO and general manager in the Asia-Pacific of the world leading cosmetics supplier Intercos Group were present at the conference.

MINISO Cooperates with World Top Cosmetics Suppliers to Release“Porcelain Skin Cosmetics”

(Picture Illustration: Leading Retailer MINISO Holds Press Conference for the Release of “Porcelain Skin Cosmetics”) 

Intercos, as the most influential cosmetics group in the world, is a transnational giant, with its headquarters in Milan, Italy, offering beauty products, skin-care products and makeup pens. With a history of 44 years, Intercos has overseas research centers and factories in such countries and regions as Italy, Swiss, Korea, Brazil, New York, America, Kuala Lumpur, Malaysia, Suzhou, China, etc. Intercos has provided product R&D and manufacturing services for 26 of the top 30 global cosmetics groups, including international high-end brands Dior, Chanel, Armani, Lancome, Estee Lauder, Clinique, Sisley and Revlon.

MINISO Cooperates with World Top Cosmetics Suppliers to Release“Porcelain Skin Cosmetics”

(Picture Illustration: Top cosmetics supplier Intercos work together with MINISO to Release the “Porcelain Skin Cosmetics”)

The brand new “Porcelain Skin Cosmetics” released by MINISO targets at consumers aged between 18-35 years old. With small and delicate appearance, it is portable. Perry, known as the “style magician” praised the “Porcelain Skin Cosmetics” as a “versatile makeup tool” for it can serve as a concealer with functions including brightening, whitening, skin-care. The product is also ultraviolet-proof and does not take off easily.

MINISO Cooperates with World Top Cosmetics Suppliers to Release“Porcelain Skin Cosmetics”

(Picture Illustration: International Super Models Show up in the Global Release Ceremony of the “Porcelain Skin Cosmetics” to Help Promote MINISO)

The ever increasing demand for cosmetics from consumers today has contributed significantly to the profits of international luxury brands. MINISO has struck down the illusion of abnormal high prices of cosmetics. Labeled with the prices of 29-49 RMB, the “Porcelain Skin Cosmetics” offersproducts of the same quality as that of famous brands, thus relieving the younger generation from consumption pressure and overturning the world cosmetics industry. 

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